Senior Digital Marketing Executive - Surrey

Marketing
Ref: 651 Date Posted: Tuesday 11 Feb 2020
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Our client is looking to recruit a  Senior Digital Marketing Executive for a twelve Month Contract

This role sits in the Digital Marketing team and reports to the Digital Marketing Manager, although the role will be working closely with all areas.

Main tasks

Lead on targeted customer acquisition with our clients and be the experts in the room

•             Grow our clients’ business through targeted use of ou

              acquisition channels.

•             Ensure our clients’ websites remain technically sound

              from an SEO perspective

•             Lead the content overhaul and expansion on our clients’ websites.

 

Project lead for digital transformation of our clients’ platforms

 

•             Successfully migrate our clients’ websites to a new CMS.

•             Improve conversion rate of our clients’ websites through

              bookflow enhancements

•             Lead the redesign of our clients’ sites to be fully mobile first

•             Develop a personalisation plan for our clients’ websites

 

Own their clients customer journey and ensure we make it easy for customers to stay with them and their client

•             To ensure our direct communications (email, text & letters)

               on behalf of our clients, are proactive,

               useful and relevant.

•             Own the customer journey and use it to drive business change.

 

 Key Performance Areas

To work towards achieving 100% on all Company, departmental and team performance targets, as directed by the Marketing team.

 

Analytical, creative, strong attention to detail, digitally savvy, technical, commercial, ideally degree educated and with good A level results and clear numerical competence.  Experience in an office environment, dealing with external clients and internal stakeholders.

 Essential

Education:

•             Well-presented and professional in line with working   

               within a orporate environment.

•             Educated to A-level standard or equivalent.

•             Minimum of grade C GCSE Maths

•             Excellent fluency in written and verbal English

•             Computer literate with experience of using Microsoft

              products in an office environment.

Specialist Skills and Knowledge:

Practical evidence of experience within the following areas:

• Demonstration of digital marketing understanding and principle

  focused around

  acquisition marketing. Primarily PPC, SEO and Social.

•  Successfully working independently and collaboratively within a fast     

 paced environment,

               able to adapt and pivot within a rapidly changing digital landscape

•             A good working knowledge of Word, Excel, PowerPoint and other

              Office tools.

•             Take ownership & responsibility of work delivery

•             Proactive approach

•             Strong communication skills

•             Experience of handling data in various formats  

 

Desirable

 

•             Experience working within financial services sector

              including insurance

•             Project management experience/ skills

•             Knowledge of Agile methodology

•             Experience in digital marketing working across

             acquisition,retention and digital experience.

•             Knowledge and experience of marketing

              communication principles and best practices